Privacy and Cookie Policy
This Privacy and Cookie Policy applies to customers, former customers, prospects, suppliers, and visitors of all websites managed by High Reach Equipments Pvt. Ltd.. The owner of this website is High Reach Equipments Pvt. Ltd., which has its registered office in India, and can be contacted via email at sales@highreachgroup.com. High Reach Equipments is regarded as a processor for the handling of your personal data in accordance with Article 4, paragraph 7 of the General Data Protection Regulation (EU) 2016/679 (“GDPR”).
We treat your privacy with utmost care and in full compliance with GDPR principles. When personal data is requested through our website, app, or other digital channels, we will always inform you of the purpose and legal basis before collection, and seek your explicit and voluntary consent where required.
Why We Collect Your Personal Data
We may collect, use, and store your personal data for the following purposes:
- Processing requests for quotes, rentals, sales, training, or maintenance of aerial work platforms, boom lifts, scissor lifts, aluminium scaffolding, or telehandlers.
- Fulfilling our contractual obligations to deliver or rent equipment and provide services.
- Managing financial transactions resulting from these agreements.
- Sending marketing communications (only when you've subscribed to our newsletter).
- Recommending products and services based on your preferences or usage patterns.
- Handling product or service-related complaints.
- Meeting legal and tax-related obligations.
- Internal analysis and website performance improvement.
Whose Data We Process
We process personal data from:
- Customers and former customers
- Prospects and suppliers
- Website and app visitors
Who We Share Data With
We only share your data with trusted partners directly involved in executing your agreement with High Reach Equipments Pvt. Ltd. All third-party vendors are bound by data processing agreements and are not permitted to use your data for any purpose other than what we instruct.
How Long We Keep Your Data
We retain your data only as long as necessary to fulfill the purposes outlined above or as required by law.
Security of Your Information
We have implemented technical and organizational measures to safeguard your personal data from unauthorized access, disclosure, or misuse. All data transmitted through our website is secured using industry-standard encryption protocols.
Use of Cookies
We use cookies to enhance user experience, analyze traffic, and deliver targeted content and advertisements.
Types of Cookies We Use
- Functional Cookies – Enable website functionality and save user preferences.
- Analytical Cookies – Help us measure website performance and user behavior using tools like Google Analytics.
- Marketing Cookies – Track browsing behavior for personalized ad experiences (only with your explicit consent).
Managing Cookies
When you visit our website, you will be prompted to accept or reject non-essential cookies. You can also control cookie settings via your browser at any time.
Third-Party Services
We may embed third-party services like YouTube or use platforms like Meta and LinkedIn for advertising. These platforms may place cookies and collect data subject to their privacy policies. We recommend reviewing their policies regularly.
Children's Privacy
Our services and equipment are not intended for users under the age of 16. We do not knowingly collect data from minors.
Your Rights
You have the right to:
- Access, correct, or delete your personal data
- Withdraw consent for marketing at any time
- Adjust cookie preferences at any time
- File a complaint with the relevant Data Protection Authority if you feel your data is being mishandled
Please ensure that any data you provide to High Reach Equipments Pvt. Ltd. is accurate and current.
Contact
For any questions or concerns regarding your data or this policy, please contact us at:
High Reach Equipments Pvt. Ltd.
Email: sales@highreachgroup.com
Changes to This Policy
We may update this Privacy and Cookie Policy periodically. Any changes will be published on our website. We encourage you to review this policy regularly to stay informed.
This policy is governed by Indian laws and was last updated in May 2025.
High Reach Equipments Pvt. Ltd. – Taking You to New Heights